Zain Iraq Brings Together the Two Stars Mohamed Ramadan and Saif Nabeel In A New, World-Class Advertising Campaign

A Joint Cooperation Through Which Zain Announces the Launch of 4G Services

Baghdad – January, 2021                                                                                      

Zain Iraq launched the fourth-generation services, embodying the beginning of the digital transformation process in Iraq. It has sponsored and produced a distinctive, one-of-a-kind work of art on a global level that brought together the two stars Mohamed Ramadan and Saif Nabeel marking the importance of the fourth-generation services for Iraqis in all aspects of their lives. This work constitutes the first cooperation between the two stars, which is presented to the Iraqi and Arab viewers in an innovative new way that is a clear indication of Zain Iraq’s leading position, its great efforts, and investment aimed at achieving a better tomorrow for Iraq.

During the signing ceremony of the agreement with Mohamed Ramadan and Saif Nabeel, Zain Iraq CEO, Ali Al Zahid said, "This campaign is considered one of the most important advertising campaigns for Zain Iraq in the last 10 years. This is due to the importance and scale of the fourth generation provided by Zain Iraq to its users in Iraq."

Al-Zahid expressed his happiness regarding the cooperation with the two stars and said, "the collaboration with Mohamed Ramadan is important and distinguished, as he had an influential role by adding ideas that we touched upon in this great work.” As for the cooperation with Saif Nabeel, he added, “this is the second time in which we cooperate with Saif Nabeel, given that the first campaign was successful and had a good impact among recipients and subscribers.” Ali Al-Zahid thanked the executing agency, Etana, for working and presenting great ideas to make this campaign a success.

Star Mohamed Ramadan said, "it is a great honor for me to work with a large and successful company like Zain Iraq and I am overjoyed to be part of the Iraqi people. This work stands as a great example for the Arab world, showing that we are one people, and that art is a powerful weapon to connect individuals, bringing them closer together. We know each other and get in touch with each other through art and artists, and it is clear that this is Zain’s Iraq main message, which is to connect, unite, communicate and bridge the distance.”

For his part, the star Saif Nabeel expressed his contentment with this cooperation and said, "representing a large company like Zain Iraq is a joy. This is the second time we work together. This campaign comes as a complement to the first one, through which I have been able to visit a number of places in my country, Iraq, that I have never visited before."

Mohammed Samir, Zain Iraq Chief Commercial Officer said, “we are very pleased with the advertising campaign contract signing ceremony. This last was done to launch our fourth-generation services in Iraq with two stars of a high caliber. Our 4G-LTE services will be distinctive and worthy of the Iraqi subscriber. We affirm that our engineering, technical and commercial teams are working around the clock to provide excellent service in all over Iraq.

Ali Abu Khumra, Executive Director of Etana, thanked Zain Iraq, and said, "this campaign is one of the most important and largest advertising campaigns manufactured in the history of the country in terms of production and art, especially for gathering two of the most prominent stars of the Arab region, Mohamed Ramadan and Saif Nabeel. And I commend the prominent role of Zain Iraq in providing the opportunity and opening the door to advertising ideas that would develop the advertising field in Iraq.”

The campaign was filmed following high artistic techniques, from directing to choosing places of photography, music, words, sounds and visual effects. This comes after several advertising campaigns that the company recently carried out with a group of artists and celebrities. Such as the Zain Iraq advertisement, “Ani Zain… Enta Zain?”, which has garnered more than 17 million views on social networking sites, and, the *100# campaign which reached more than 18 million views, while the number of views of the stars Mohamed Ramadan and Saif Nabeel exceed 4 billion views on YouTube.

Zain Iraq is working to publish all information related to 4G-LTE services in innovative, easy, and fast ways through the use of distinctive digital technologies and targeted technical products to reach all segments of society.

To view the advertisement work, click here https://youtu.be/dVhiZyMcQDI