Representatives from all operating companies meet in Bahrain to explore opportunities in the digital revolution

The second annual Zain Group Business-to-Business (B2B) Forum was hosted by Zain Bahrain last week and focused on solutions geared at meeting the needs of enterprises across the region. The two-day event drew senior executives from Zain Group operating companies to evaluate their B2B performance, assess the opportunities presented by this important market segment, and define strategies and policies to consolidate the Group’s leadership position in this area

Enterprise users typically require solutions that offer greater flexibility, connectivity, scalability, security, and processing power, as well as an ability to be accessed from locations around the world. Zain’s B2B solutions help organizations of all sizes, ranging from small and medium-sized enterprises (SMEs) through to the largest corporates, with specialized products and services aimed at meeting their unique needs.

B2B represents tremendous growth opportunities for operators in the MENA region, lagging behind international markets where B2B business accounts for more than 20 percent of overall revenue.

A participant of the two-day forum Zain Group CEO, Scott Gegenheimer said, “When it comes to innovation, Zain Group is leading the charge in all its operating markets by providing a world-class customer experience and investing in integrated value propositions covering mobile, fixed line, data center-based and Internet of Things (IoT) solutions. We have continued to grow our market share in the regional enterprise segment, which includes government, corporate, SMEs, and small office and home office (SoHo) customers.”

To bolster its enterprise offerings, Zain has recently made strategic investments in Smart City consulting firm, neXgen and mobility solutions developer and consultancy firm FOO, as well as entering into agreements with world-leading technology solutions providers. Additionally, Zain has implemented numerous data monetization initiatives across all its markets, delivering an affordable and compelling digital lifestyle experience to individual and enterprise customers.