Zain Iraq signs MoU with Krafton to elevate subscribers' gaming and esports experience

The strategic partnership aims to transform the gaming ecosystem and create unprecedented opportunities for gamers across Iraq

Baghdad, Iraq - April 2025: As part of its commitment to empowering Iraqi youth, Zain Iraq, one of Zain Group's leading mobile telecommunications providers in the Middle East and North Africa, has announced a landmark memorandum of understanding with KRAFTON Europe, the global powerhouse behind hit titles such as PUBG: Battlegrounds. This partnership underscores Zain Iraq's dedication to meeting evolving consumer needs while embracing cutting-edge gaming and electronic sports technologies.

The strategic MoU will launch collaborative initiatives and projects under the Zain esports brand to enhance player experiences and develop Iraq's growing gaming and esports sectors. Both companies will explore delivering Krafton's premium gaming portfolio to Iraqi subscribers, alongside organizing specialized activities and events tailored to the aspirations of the local esports community.

“Zain Iraq affirmed its commitment to a strategy centered on expanding digital entertainment services and empowering local gaming talent. This collaboration will fundamentally reshape the digital landscape and deliver exceptional experiences to our customers. Through esports brand, Zain esports, committed to elevating players' experiences by contributing to the development of Iraq's gaming and esports ecosystem, responding to its rapid adoption among Iraq's youth, growing player base, and increasing investment opportunities."

Krafton, established in 2007 as a South Korean video game holding company, oversees multiple game development studios focused on creating immersive and engaging gaming experiences for global audiences. Beyond PUBG, Krafton develops and publishes diverse gaming titles across PC, mobile, and console platforms.