Zain Esports launches regional electronic gaming company (PLAYHERA MENA) addressing the rapidly growing Middle East markets
Zain Group announced that Zain Esports, its electronic sports brand, has partnered with PLAYHERA, the fast-growing gaming startup, to launch PLAYHERA MENA. The new company targets the growing electronic gaming market in the Middle East and North Africa.
Zain Group announced that Zain Esports, its electronic sports brand, has partnered with PLAYHERA, the fast-growing gaming startup, to launch PLAYHERA MENA. The new company targets the growing electronic gaming market in the Middle East and North Africa.
Through launching PLAYHERA MENA, Zain Group aims to elevate the capabilities of professional gamers while developing and sponsoring the younger talents. This can be achieved by providing a suitable and supportive environment for content creators and designers using the latest technologies that leverages Zain’s leading digital infrastructure. This launch is set to attract additional individuals and specialized companies to Zain’s interactive platforms.
Gathering over 150,000 active gamers on its platform, PLAYHERA also looks at expanding its international presence with the aim of cementing its position as a leading electronic gaming platform and further the reach of its developed platform to interested individuals and companies. Additionally, this collaboration is set to grow PLAYHERA’s business in the region as it starts to offer a rich variety of product options for gamers, including tournaments, internet games, exclusive entertainment content, and electronic stores. The new project will also avail an attractive gate for sponsors and investors to tap into the gaming industry.
Zain Iraq CEO, Ali Al-Zahid commented: “This partnership is set to fuel the electronic gaming market in the Middle East and specifically in Iraq. It will also facilitate more creativity and financial gain opportunities for specialized companies and electronic gaming fans including gamers and content creators.”
“At Zain Iraq, we constantly strive to support and empower youth, mainly electronic gaming fans, leveraging the telecommunications infrastructure’s services and relevant technologies that enable gamers to compete regionally and globally In addition to organizing championships and tournaments at the national level,” he added.
Zain Iraq recently organized the Zain-Fi2 Electronic Games Tournament one of the largest Iraqi esports events, gathering gaming fans and professionals to compete in Rainbow Six Siege on PC, PUBG on Mobile, and FIFA22 on PS5.
Latest specialized market studies and analytics estimate the Middle East electronic gaming market to be at around 100M active players using the various electronic gaming platforms and is considered one of the fastest growing electronic gaming markets worldwide. Hence, Zain Esports remains keen to further develop this industry and unleash its various opportunities.
PLAYHERA CEO, Naif Mulaeb said: “This agreement with Zain Esports will empower us to enhance our offering for the MENA region with exciting services to gamers and fans through tournaments, cloud games, exclusive content, and e-commerce.”