"Samsung Electronics Levant" and "Zain (Iraq)" Sign a Collaboration Agreement with "Next Generation" Company

The agreement was signed on Tuesday evening, August 22, 2023, at the headquarters of "Zain (Iraq)" in Baghdad. The agreement was signed by Mr. Laith Al-Obaidi, General Manager of "Next Generation" Company, alongside Mr. Hyun Dong Lee, General Manager of Samsung Electronics Levant, and in the presence of Mr. Ali Al Zahed, CEO of Zain Iraq. The validity of the agreement's terms started from the date of its signing.

The signing ceremony was graced by the presence of executive managers and heads of different departments from both Zain (Iraq) and Samsung Levant.

Mr. Ali Al-Zahid, CEO of "Zain (Iraq)", stated: "This partnership reflects the commitment of 'Zain (Iraq)' to provide the best solutions and services to our customers. Through this strategic partnership, we will be able to achieve sustainable growth and expand our business scope in the Iraqi market. Additionally, this partnership will positively contribute to meeting the needs of the three partners’ customers and providing them with a comprehensive and integrated experience."

In a related context, Mr. Hyun Dong Lee, General Manager of Samsung Electronics Levant, said: "We look forward to a bright future with our new strategic partners. We will work diligently with 'Zain (Iraq)' and 'Next Generation' Company to achieve shared success and meet our customers' expectations in the coming years. Samsung Electronics Levant seeks to expand in the Iraqi market—one of the largest and most diverse smartphone markets in the Middle East—by establishing strategic relationships to elevate the level of services and products offered in the Iraqi market, ensuring customers' satisfaction and loyalty."

It is worth mentioning that "Next Generation" Company for Electronic Solutions and General Trade is the main distributor of Zain Iraq and it is one of the prominent Iraqi companies specialized in providing advanced services in the fields of wired and wireless communications. Operating as a crucial intermediary between end-users and service providers, under this agreement, Next Generation will become one of the authorized main distributors for Samsung devices in Iraq.