Zain Iraq Launches “Mamnoon” Loyalty Program to Elevate Customer Experience

Baghdad, Iraq | September 2025: In line with its strategy to enhance the customer experience, Zain Iraq, a leading provider of mobile telecom and data services and part of Zain Group, has announced the launch of its innovative loyalty program Mamnoon through the Zain Iraq mobile application.

The Mamnoon program marks a key milestone in Zain’s ongoing efforts to evolve its customers’ engagement by rewarding them based on their usage patterns, reflecting the company’s commitment to delivering added value and fostering sustainable relationships with its customers.

Designed as a simplified and efficient points-based system, Mamnoon allows subscribers to automatically earn points for every activity from the main balance, including voice calls, SMS, service subscriptions, line validity extensions, and other usage. This seamless process enables customers to continuously benefit from rewards without the need for additional steps, enriching their daily experience.

Commenting on the launch, Emre Gurkan, CEO of Zain Iraq, stated:
"At Zain Iraq, we believe our customers are the foundation of our success. Through the Mamnoon program, we aim to turn every interaction into a meaningful opportunity for reward. This integrated ecosystem of benefits allows us to deliver real value that recognizes their loyalty and celebrates their journey with us. It is a testament to our ongoing commitment to enhance customer experience at every touchpoint."

The program has been designed with ease of use in mind. Points are added to customers’ accounts, with offers activated directly through the Zain Iraq mobile app to maximize instant engagement.

What distinguishes Mamnoon is its diverse portfolio of rewards. Customers can redeem their points for credit on local networks, and data and voice calls bundles, as well as discounts and offers from local and international brands across multiple sectors, including retail, health, dining, travel, as well as delivery and transportation apps, that align with customers’ lifestyles and preferences.

The launch of Mamnoon marks another significant achievement in Zain Iraq’s digital transformation journey. It reinforces its position as a leading innovator committed to enriching the telecommunications experience for millions of users across Iraq.