
Improving Customer Experience Through Faster, More Reliable Connectivity While Advancing Digital Transformation in Iraq’s Telecommunications Sector
Baghdad, Iraq – May 2026 – As part of its strategy to advance the digital experience of its customers, Zain Iraq continues to expand the integration of advanced artificial intelligence technologies across its operations to deliver faster and more reliable services. By leveraging intelligent data to enhance network quality and performance across the country, Zain Iraq further strengthens its contribution to the digital transformation of Iraq’s telecommunications sector, while positioning itself among the first telecom operators in Iraq to implement advanced AI-driven network intelligence capabilities at this scale.
This initiative focuses primarily on enhancing network stability, internet speeds, and coverage for all customers, while supporting Zain Iraq’s advanced 5G-ready network capabilities. In this context, Zain Iraq has introduced advanced AI-powered technologies that enable the company to anticipate increasing network demand and take proactive measures to ensure service continuity and maintain optimal network performance, even during peak usage periods. This delivers seamless, reliable, and high-speed connectivity for individuals and businesses.
Zain is accelerating its transformation toward a zero-touch network by embedding advanced Artificial Intelligence across its operations, enabling the network to sense, decide, and act autonomously in real time. By leveraging AI-driven analytics, automation, and closed-loop optimization, Zain is enhancing customer experience, predicting and preventing service degradations before they occur, and significantly improving operational efficiency. This evolution positions Zain at the forefront of digital innovation, delivering smarter, more resilient, and self-healing networks that support the growing demands of 5G, enterprise services, and next-generation digital ecosystems. This transformation also forms part of Zain Iraq’s broader strategy to integrate artificial intelligence across its network and operational ecosystem, while strengthening data security and analytical governance as part of the company’s wider cybersecurity framework.
In this regard, Zain Iraq CEO Emre Gurkan stated:
“At Zain, integrating advanced and predictive artificial intelligence into our operations goes beyond keeping pace with technological progress; it reflects our commitment to delivering the highest standards of service. By embedding AI at the core of our network, we are building a more autonomous, zero-touch environment that enhances performance, ensures reliability, and anticipates customer needs. This transformation positions Zain at the forefront of digital innovation while supporting the growing ambitions of the Iraqi market.”
At the same time, the company has adopted an AI-powered intelligent system focused on enhancing subscriber experience. By analyzing usage patterns and gaining a deeper understanding of customer needs, this enables the company to further improve connectivity quality and deliver a smoother, more efficient digital experience for customers across Iraq.
Zain Iraq remains committed to expanding the deployment of these intelligent capabilities across the country throughout 2026. By embedding artificial intelligence as a core component of its daily services and network operations, Zain Iraq reinforces its commitment to providing subscribers with access to one of the most advanced and reliable digital telecommunications networks in Iraq.