• During 2024, 50 tournaments and activations held across Kuwait, KSA, Bahrain, Jordan, and Iraq • 820,000 unique viewers watched Zain Esports tournaments streamed live on Twitch and YouTube • Since first launching in 2021, Zain Esports has attracted 70,000 gamers and over 160 million social media impressions regionally
Zain Group, a leading provider of innovative technologies and digital lifestyle and ICT communications operating in eight markets across the Middle East and Africa, announces the introduction of ‘4WARD’-Progress with Purpose, a new five-year sustainable corporate strategy. This strategy is focused on continuity, acceleration, collaboration and digital innovation, and is designed to foster value creation by fast-tracking the company’s evolution from a predominantly mobile centric operator into a purpose driven technology entity. Zain looks to maximize its full potential as a customer-centric, future-proof, and impactful leading regional TechCo conglomerate.