Zain Iraq partners with Instagram to promote its products and services on Instagram Stories platform

Zain Iraq partners with Instagram to promote its products and services on Instagram Stories platform

In line with its digital transformation strategy, Zain Iraq, part of Zain Group- the leading mobile telecom network provider in MENA, announced its partnership with Instagram to use their platform- Instagram stories- to advertise and promote its latest products, services, offers and competitions. This is a first in Iraq in terms of using social media as a advertising communication platform for corporations.

"Zain Iraq aims to keep its subscribers connected through social media platforms, hence partnering with Instagram was a natural choice for Zain to interact with Iraqi youth," said Haydar Akab, Zain Corporate Communication and Public Relations Director. ”Being the leader in the telecommunications sector, this partnership with Instagram will allow us to adopt the most effective innovative solutions to reach out to our subscribers, especially the youth”, he added.

“Innovation is the life-blood of modern technology companies with digital pervasion offering huge growth opportunities that will benefit many of our stakeholders, including our subscribers. Thus, Keeping up with digital innovations is a must for modern companies and Zain Iraq is reinventing itself to become a digital lifestyle provider”, he concluded.

The new Instagram feature, Instagram stories, has been very popular since its launch, especially among young Iraqis. This is a great opportunity for Zain Iraq to communicate with its subscribers, using a new tool that speaks their language and reflects their interests. As part of this collaboration, Zain Iraq will use this feature to share with its audience a variety of stories combining entertainment, offers and news.

Zain Iraq is one of the most technologically advanced companies in Iraq that is committed to provide the most advanced solutions that answer its subscribers’ needs and aspirations. Zain Group launched an advertising campaign in partnership with "Instagram", the global social media company, entitled (خلي_يومك_إستثنائي#)(keep-your-day-exceptional) to launch its advertising platform in the Middle East.