In conjunction with the international breast cancer awareness month and all the activities that are taking place in countries across the world, Zain Iraq, part of the Zain Group, a leading telecom innovator in eight markets across the Middle East and Africa, launched a Breast Cancer Awareness campaign in collaboration with the International Federation of Medical Students in Iraq (IFMSA). This campaign comes within the framework of the company's Corporate Social Responsibility program, which aims to support the local community and contribute to its development through the dissemination of health, cultural and social awareness for a healthier society.
Zain Iraq’s breast cancer awareness campaign will include many events and activities that aim to educate women and young girls about breast cancer, its causes, symptoms as well as the means of prevention and medical treatments available. These events will vary and will take place in different Iraqi universities and public places like shopping malls and public parks, in the form of educational sessions on breast cancer and large campaign on social media platforms to get wide reach of Iraqi society. They will be given by a group of senior doctors and new graduates of Faculty of medicine.
The Director of Corporate Communication and the Public Relations Department at Zain Iraq, Hayder Akab commented on the launch of this campaign, saying "Zain Iraq is committed to its corporate social responsibility towards the local community by supporting its issues and contributing to its development. The breast cancer awareness campaign is embedded within this framework, aiming to raise awareness about the prevention of breast cancer and the importance of early detection. Our campaign will target all segments of society to educate them about this type of cancer, which will be for the benefit of society at large and a step towards a healthier community.
The breast cancer awareness campaign also includes training workshops for students of Faculty of medicine as part of empowerment and building capacity of the Iraqi students, in addition to raising awareness about this disease given by specialist doctors.