Business Thinking Session

This session aimed to empower designers to embrace a business-oriented mindset during the design process by linking the creative aspects of design to business strategies to ensure market value.  

The session focused on the importance of balancing creativity with a commercial perspective while promoting innovative and sustainable solutions to address market challenges. Participants were equipped with tools and strategies to merge innovation with a deep understanding of market needs, enhancing their ability to deliver designs that meet client expectations and drive business success.

Beneficiaries: 36