Zain wins ‘Best Brand’ title at Telecom Review Excellence Awards 2016

Zain wins ‘Best Brand’ title at Telecom Review Excellence Awards 2016


 

  • Award is in recognition of the high regard the brand is held in and the value it brings to its customers and the organization

Zain Group, a leading mobile telecom innovator in eight markets across the Middle East and Africa, is proud to announce that its brand has been identified as the Best Brand for telecom in the Middle East for 2016 at the gala ceremony of the Telecom Review Summit Excellence Awards held in Dubai on December 12, 2016.

Telecom Review is a leading industry publication and the award recognizes the outstanding performance of Zain’s brand across all its markets, which has come to represent the highest standard of customer service at all its touch points. Winners were chosen based on recognized and demonstrated capabilities in their specific sector by an independent panel of 15 experienced industry veterans. Zain has been a recipient of the 'Best Brand’ accolade at other regional events in the past, confirming the brand’s success in inspiring hope and delivering happiness since its inception in 2007.

The success at the Telecom Review Awards has been driven by the tangible developments occurring within the company, reflected by its brand, which is representative of the continual investment in network upgrades that the operator is making. Zain’s technology innovation is also positively impacting customer experience, reinforcing the company’s brand values and making it one of the most respected and recognized corporate brands in the Middle East.

Commenting on the award of the latest accolade, Zain Group CEO Scott Gegenheimer said, “We are proud to be recognized once again as a leading brand in the region and continue to adapt ourselves in ensuring the brand brings out the best in us and makes us strive to offer the best customer experience possible, as our loyal customers deserve no less.”

Zain is an ardent supporter of continual innovation and forging strong partnerships, and its relationship with other well-regarded brands such as Uber and Booking.com, for example, has led to the reinforcement of the Zain brand itself. Zain also made strategic investments in Smart City consulting firm, neXgen and mobility solutions developer and consultancy firm FOO to fast-track its digital lifestyle offerings.

The company’s marketing campaigns across the region on various media channels have captured the hearts and minds of millions of people across the Arab World and afar. Most recently, Zain’s Ramadan 2016 TVC had a remarkable 10 million views on YouTube, in a space of only 30 days, with the company’s Ramadan EID 2016 TVC also attaining 18 million views to date, both relevant and indicative factors of the brand power of Zain!

Today, Zain Group and its local operations now boast more than 8 million fans on Facebook, more than 4.5 million followers on Twitter, and nearly one million on Instagram. Over the past 4 years, Zain Group’s and operations’ numerous YouTube channels across the region have had in excess of 100 million views.

Sustainability, transparency, and thought-leadership are at the very core of Zain’s business and this is reflected in every aspect of the company’s day-to-day operational activities. Zain’s annual Sustainability Report highlights the company’s continued hold of its regional leadership position in pursuing its sustainability agenda and supporting its communities through outreach activities such as capacity-building, education, socio-economic development, and environmental stewardship. In addition, with a focus on supporting the entrepreneurial start-up ecosystem, Zain partnered with the MIT Pan Arab Start Up Competition for the past two years and most recently supported the global MIT Innovate for Refugees competition.