Zain publishes sixth annual sustainability report entitled Innovate for a Sustainable Future

Zain publishes sixth annual sustainability report entitled Innovate for a Sustainable Future


  • Report highlights Zain’s efforts in developing a youth-focused entrepreneurial environment.
  • "Zain Cash" service has helped communities in banking services and addressed economic disparities.

Zain Group, the leading mobile telecom innovator with a presence in eight markets across the Middle East and Africa, announces the publication of its sixth annual sustainability report, entitled ‘Innovate for a Sustainable Future’. The release of this latest report, which is aligned with the United Nations Guiding Principles (UNGP) and adheres to the G4 reporting guidelines set by the Global Reporting Initiative (GRI), reinforces Zain Group’s position as one of the most consistently transparent mobile operators in the MENA region given the depth of information it openly shares.

Zain’s 2016 report details the company’s sustainability agenda, highlighting key partnerships and commitments with global entities such as the United Nations High Commissioners for Refugees (UNHCR), The Whitaker Peace Development Initiative, Child Helpline International (CHI), REFUNITE and Facebook. Additionally, the document communicates Zain’s triple bottom line approach (social, environmental and economic) to all stakeholders.

Available exclusively online through an interactive interface that is user-friendly, and which also minimizes the company’s environmental impact, this year’s publication has a key new development. The report includes a section demonstrating the company’s ongoing commitment to align its policies and activities with the United Nations’ Sustainable Development Goals (SDGs), highlighting launched and established initiatives across all operating companies that address the goals.

Commenting on the release of the report, Zain Vice-Chairman and Group CEO, Bader Al-Kharafi said, “Zain Group is renowned for being a pioneer across many of its different activities and this has also become true of our sustainability report. I urge as many corporate entities and people as possible to review this latest report and perhaps gain some inspiration for themselves of the types of activities that can be entered into to help uplift society.”

The Vice-Chairman and Group CEO continued, “We firmly believe that corporate entities should play a pivotal role by actively supporting socio-economic development and promoting the innovative potential of the region, especially in regards to the youth. It is clear to us that the more we do in this area, the more that remains to be done, and we are up to the challenge of further implementing initiatives that are impacting all our stakeholders for a greater good.”

Mr Al-Kharafi concluded, “I would like to acknowledge all the Zain people across the Group and operations who are working so diligently to achieve our sustainability goals. It is not by accident that we have become one of the most recognizable and appreciated brands in the region, and we shall continue earning this accolade through our transparency and the initiatives we drive.”

Zain Iraq hosted a startup weekend in Baghdad, Iraq, which provided a workshop in which students and other young Iraqis were brought together to pitch their entrepreneurial ideas to assembled judges and members of the audience. While, in Sudan, Zain sponsored the country’s first business accelerator program to promote a more startup friendly and innovative ecosystem in the country.

Jennifer Suleiman, Zain Group’s Head of Corporate Sustainability concluded, “Our latest report highlights that we continue to do the things that actually matter for our stakeholders and for the environment as we build strong links in the communities in which we operate. It is highly satisfying to see the mix between our more mature sustainability activities and the new initiatives, which continue to push the boundaries of what organizations such as ours can achieve in this area. We pledge to continue learning and improving, and sharing our experiences with the view to our successes being identified and replicated by other corporate entities across the region.”