Dubai, UAE – April 2011
Nokia Siemens Networks selected by Zain Iraq to build a base for better service differentiation
Zain Iraq, the leading mobile operator in Iraq, is unifying its subscriber data, currently distributed across the network, into a single database using the Nokia Siemens Networks One-NDS platform*. One-NDS enables real-time data access across multiple applications. It addresses Zain’s need for a resilient and high capacity subscriber data repository to meet its growth targets by introducing flexibility not found in legacy database architectures.
“The rapid increase in the number of subscribers and traffic volume demands an operationally efficient subscriber data management platform said Dr. Haidar Radi, CTO of Zain Iraq. “Nokia Siemens Networks is allowing us to consolidate subscriber data, enabling us to develop real-time insights into what services are being used and our customers’ needs so that we can introduce new, exciting and tailored services.”
By unifying fragmented subscriber data into a single logical database, Zain Iraq expects to be able to target new services in a better manner coupled with lowering churn rates and reducing subscriber acquisition costs. Nokia Siemens Networks’ open One-NDS platform allows greater reliability, availability and security of services to more than 12 million Zain Iraq subscribers. Besides simplification of service creation and reduction in costs, the centralized subscriber data system is ready for handling converged services, utilizing different kinds of mobile and fixed access methods along with LTE. The platform provides information on service availability and customer insights instantaneously across the network.
All these capabilities will be introduced with minimum impact on the existing operations and business support mechanisms. The centralized subscriber data repository will be integrated seamlessly into the Zain network through reuse of existing business processes.
“The extent to which the network operators can enhance customer experience is proving to be the emerging key market differentiator,” said, Ersin Durmat, Head of Zain Iraq Customer Team at Nokia Siemens Networks. “This project provides Zain with the foundation to understand their customer needs, improve end-user experience along with operational efficiency.”
As part of the deal, Nokia Siemens Networks is also expanding Zain’s home location register (HLR) along with providing integration and consulting services to ensure smooth implementation as well as efficient operations.
About Zain Iraq
Zain in Iraq first provided its services in 2004 as MTC Atheer and after the acquisition of Iraqna, both companies were rebranded to become Zain-Iraq in January 2008. Having the largest network in the country, Zain-Iraq currently prides itself to have more than 12 million customers who enjoy the securest and most affordable cellular services. Zain-Iraq has, ever since 2004, been providing a wide range of mobile telephony and various services like MMS, GPRS and recently Blackberry.
Zain Iraq contributes to the economic prosperity of Iraq by creating more than 3000 work opportunities for Iraqi citizens and more than 30000 indirect jobs. It also supported the cultural movement when it sponsored the Iraqi Symphony Orchestra. Sports, on the other side, enjoy a huge support as Zain has given its exclusive sponsorship to the Iraqi Football Federation and the Iraqi National Football Team who won the Asian Games Cup in 2006. Zain-Iraq has ever initiated support to various social segments through adopting huge philanthropic projects. Support of AMAR International Charitable Foundation headed by Baroness Emma Nicholson who undertakes medical and educational responsibilities in Iraq is a good example.
About Nokia Siemens Networks
Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland.www.nokiasiemensnetworks.com
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ZAIN Iraq, since the beginning, has been keen to work according to world standards – a fact that made it use the most upgraded mobile telecom technologies. And this has been conducive to success in the light of which its subscribers have now exceeded 12 millions. Lately, Zain Iraq service launching in Kurdistan Region was considered but one more step towards increasing its subscriber base through its deliberate expansion .In Kurdistan, it was warmly and gladly received by people who were quite happy to see the biggest telecom company expand its network in their region. The launching ceremony was widely covered by local, regional and international media and attended by KR government officials as well as by Arab and foreign diplomats.
Being the largest telecom network in the country whether in the number of subscribers or the various services, Zain Iraq was quite sure of its success despite the fact that there were other telecom operators. But Zain who believes in honest competition works diligently to offer its services that now exceed 1200 to all people of the region. Its success since the beginning in Iraq is attributed to its accrued experience and huge expertise in telecom field.
Zain Iraq believes that the increasing number of subscribers is the truest vote by Iraqi people to confirm that it is the best service-and-charges-wise company. It , therefore, owns 4 million subscribers more than the second nearest operator. And this explains the trust of people in the corporate unlimited and gigantic potentialities that run fast to offer the most upgraded and entertaining services.
In the light of the wide scale success, the company determines to trespass challenges the last of which is the ranges issue which was improperly handled. This issue has resulted in confusion due to inter disconnection which unfortunately Asiacell speeded up to undertake; this has added more hardships to Iraqi people, be they Zain Iraq subscribers or Asiacell’s.
Zain Iraq is quite certain that it can convince all parties of its genuine proceeding in this regard depending on law which no doubt will lead to success. At the same time, it diligently works to maintain good and strong relations with CMC and other telecom operators in a way that serves people best. Zain believes that such challenges have not in fact taken it away from progress. On the contrary, they gave it an added and strong momentum to introduce more upgraded offers such as prepaid lines BlackBerry service and the internet.
Zain Iraq believes in future and a beautiful world for all Iraqis; hence it will never hesitate to maintain its potentialities and highly developed expertise to serve them.